Guides
For people who sell to new trucking companies, with live numbers from Rookiefeed analysis. 82 guides, updated as the numbers change. RSS
Guides for reps, agents and dispatchers
- Trucking leads: a daily list of carriers that just got authority
The four kinds of trucking lead lists, real monthly volumes by state, and the price per lead.
- Hotshot trucking leads from new MC authorities
How many new hotshot carriers get authority each month, where, and how to pull them from a daily list.
- Calling new carriers: TCPA, DNC and CAN-SPAM basics for reps
The federal calling, texting and email rules that matter when you prospect new trucking companies. Not legal advice.
- What to look for in a new authority lead list
Seven things to check before you pay for a new authority lead list, and where each kind of vendor fits.
- Which equipment types to target as a new dispatch service
New carriers by equipment type, the top states for each, and how to choose where a new dispatch service starts.
- How to email new trucking companies
CAN-SPAM rules, a short example and a follow-up cadence for emailing carriers with new authority.
- A call script for new-authority carriers
Opener, discovery questions, objection answers and a follow-up email for calling carriers with new authority.
- How dispatchers find owner-operators
Where dispatchers find owner-operators, which ones to pick, and how to approach them without being one more call.
- First-time vs returning authority: which new carriers still need a factor
What first-time and returning authority mean, how the grants split, and the order factoring reps should call them in.
- Marketing ideas for small freight factoring companies
Twelve marketing ideas a small factoring team can run, from referral partners to new-authority prospecting.
- How factoring reps find new carriers after Motus
Where new MC authorities show up after Motus, which ones still need a factor, and how reps work a daily list.
- New authority data fields, explained
What each column on a new authority row means and how factors, agents and dispatchers use it.
- New MC number leads: what they are, who uses them and how
What new MC number leads are, what a good row contains, who buys them and how to work them.
- New venture trucking insurance leads: a guide for agents
What's on file for a new carrier, how to read the filing, and how to choose which new ventures to quote.
- Trucking company mailing lists: full database or new carriers?
Full trucking company databases vs new-carrier mailing lists: fields, freshness, counts by state and which one fits what you sell.
- Trucking insurance renewal prospecting with filing dates
Time renewal outreach from the filing's effective date, and know what that date can't tell you.
- Why new carriers need factoring: the first 60 days of cash flow
Week by week, how cash moves through a new carrier's first two months, and when factoring makes sense.
Who it's for
- Freight factoring leads: new carriers every morning
A new carrier picks its factor in its first weeks of authority, when the first loads pay in 30 to 60 days and fuel is due now.
- New authority leads for truck insurance agents
A new authority can't go active until its liability insurance is filed with FMCSA, so every new carrier already has a policy on file.
- New owner-operator leads for dispatchers
67% of new carriers start with a single truck, and they get their authority with no broker relationships and no loads lined up.
Data and research
- How big are new trucking companies?
The fleet-size mix of new carriers, and the one-truck share in each of the top 10 states.
- How many new trucking companies start each month?
Live 30-day counts of new carrier authorities, per business day, with applications and brokers.
- New trucking companies by equipment type
New carrier counts and shares by reefer, flatbed, dry van, tanker, car hauler and more, with how each is inferred.
- Who insures new trucking companies?
The insurers on file for newly granted carriers, with each one's share nationally and the leader in each of the top 15 states.
- How many new reefer carriers get MC authority a month?
338 new reefer carriers in 30 days, by state, fleet size and insurer.
- How many new flatbed carriers get MC authority a month?
804 new flatbed carriers in 30 days, by state, fleet size and insurer.
- How many new car hauler carriers get MC authority a month?
439 new car hauler carriers in 30 days, by state, fleet size and insurer.
- How many new tanker carriers get MC authority a month?
82 new tanker carriers in 30 days, by state, fleet size and insurer.
- How many new hopper/bulk carriers get MC authority a month?
419 new hopper/bulk carriers in 30 days, by state, fleet size and insurer.
- How many new intermodal carriers get MC authority a month?
194 new intermodal carriers in 30 days, by state, fleet size and insurer.
- How many new livestock carriers get MC authority a month?
86 new livestock carriers in 30 days, by state, fleet size and insurer.
- How many new dry van carriers get MC authority a month?
4,893 new dry van carriers in 30 days, by state, fleet size and insurer.
FMCSA and Motus explained
- BMC-91 and BMC-91X filings explained
The insurer's proof of BIPD liability that every for-hire carrier needs before its authority goes active, and the federal minimums.
- What is FMCSA Motus? Explained for people who sell to carriers
What Motus is, what retired on May 14, 2026, and what changed for anyone who prospects new carriers.
- The FMCSA new authority list, after Motus
What happened to the FMCSA new authority list and Daily Register after Motus, and how to see new grants now.
- FMCSA new entrants: who they are and what the audit means
The FMCSA new entrant program from the buyer's side: who's in it, the 18 months, the safety audit and what failing means.
Comparisons
- TruckerDB alternative: new MC authorities, not just new DOT numbers
TruckerDB and Rookiefeed both send a 7am list of new trucking companies, but they track different things.
- The best new MC authority lead lists in 2026
Nine paid new-carrier lead lists, compared fairly, including ours, with the buyer each one fits.
- Carrier IQ alternatives for insurance agents
Carrier IQ, PollyAI, TruckingSignal, CarrierOk and Rookiefeed compared for insurance agents.
- CarrierOk vs Rookiefeed
A fair comparison of CarrierOk and Rookiefeed, including when CarrierOk is the better pick.
- FMCSA scrapers vs paid lists: build or buy new authority leads
FMCSA scrapers vs a managed daily feed: real costs, trade-offs and when a scraper wins.
- PollyAI alternative: a daily list of new authorities
PollyAI and Rookiefeed side by side: per-state CRM for agents vs a daily new-authority list, and when PollyAI is the better pick.
New authority questions
- What happens after your MC authority is granted
What's on file at grant, why the phone rings, and what the first weeks of new authority look like.
- How long does MC authority take?
Median and percentile waits from application to active MC authority, nationally and for every state with enough data.
- MC authority status explained
What each FMCSA authority status means, and how the reason behind it changes the picture.
- MC number vs DOT number
What a USDOT number and an MC number each are, who needs which, and why a new DOT isn't an active MC.
- Why new carriers get so many calls
Why new authorities get swarmed, which calls cross legal lines, and how to cut them down.
- How long does MC authority take in Texas?
Median 27 days from application to active authority in Texas, measured on 626 recent grants.
- How long does MC authority take in California?
Median 31 days from application to active authority in California, measured on 544 recent grants.
- How long does MC authority take in Florida?
Median 25 days from application to active authority in Florida, measured on 415 recent grants.
- How long does MC authority take in Illinois?
Median 23 days from application to active authority in Illinois, measured on 330 recent grants.
- How long does MC authority take in Ohio?
Median 24 days from application to active authority in Ohio, measured on 278 recent grants.
- How long does MC authority take in Pennsylvania?
Median 25 days from application to active authority in Pennsylvania, measured on 273 recent grants.
- How long does MC authority take in Georgia?
Median 27 days from application to active authority in Georgia, measured on 202 recent grants.
- How long does MC authority take in North Carolina?
Median 23 days from application to active authority in North Carolina, measured on 198 recent grants.
- How long does MC authority take in New Jersey?
Median 28 days from application to active authority in New Jersey, measured on 166 recent grants.
- How long does MC authority take in Indiana?
Median 24 days from application to active authority in Indiana, measured on 128 recent grants.
- How long does MC authority take in Virginia?
Median 22 days from application to active authority in Virginia, measured on 125 recent grants.
- How long does MC authority take in Arizona?
Median 23 days from application to active authority in Arizona, measured on 117 recent grants.
- How long does MC authority take in Minnesota?
Median 26 days from application to active authority in Minnesota, measured on 119 recent grants.
- How long does MC authority take in Washington?
Median 29 days from application to active authority in Washington, measured on 114 recent grants.
- How long does MC authority take in Michigan?
Median 21 days from application to active authority in Michigan, measured on 111 recent grants.
- How long does MC authority take in Tennessee?
Median 30 days from application to active authority in Tennessee, measured on 111 recent grants.
- How long does MC authority take in South Carolina?
Median 24 days from application to active authority in South Carolina, measured on 100 recent grants.
- How long does MC authority take in Colorado?
Median 25 days from application to active authority in Colorado, measured on 89 recent grants.
- How long does MC authority take in Missouri?
Median 23 days from application to active authority in Missouri, measured on 89 recent grants.
- How long does MC authority take in Alabama?
Median 22 days from application to active authority in Alabama, measured on 87 recent grants.
- How long does MC authority take in Maryland?
Median 25 days from application to active authority in Maryland, measured on 86 recent grants.
- How long does MC authority take in Kentucky?
Median 24 days from application to active authority in Kentucky, measured on 81 recent grants.
- How long does MC authority take in Wisconsin?
Median 24 days from application to active authority in Wisconsin, measured on 71 recent grants.
- How long does MC authority take in Oklahoma?
Median 25 days from application to active authority in Oklahoma, measured on 68 recent grants.
- How long does MC authority take in Massachusetts?
Median 29 days from application to active authority in Massachusetts, measured on 66 recent grants.
- How long does MC authority take in New York?
Median 26 days from application to active authority in New York, measured on 61 recent grants.
- How long does MC authority take in Nevada?
Median 34 days from application to active authority in Nevada, measured on 53 recent grants.
- How long does MC authority take in Connecticut?
Median 29 days from application to active authority in Connecticut, measured on 53 recent grants.
- How long does MC authority take in Iowa?
Median 25 days from application to active authority in Iowa, measured on 53 recent grants.
- How long does MC authority take in Mississippi?
Median 25 days from application to active authority in Mississippi, measured on 52 recent grants.
- How long does MC authority take in Oregon?
Median 26 days from application to active authority in Oregon, measured on 45 recent grants.
- How long does MC authority take in Utah?
Median 23 days from application to active authority in Utah, measured on 40 recent grants.
- How long does MC authority take in Kansas?
Median 25 days from application to active authority in Kansas, measured on 41 recent grants.
- How long does MC authority take in New Mexico?
Median 21 days from application to active authority in New Mexico, measured on 33 recent grants.
- How long does MC authority take in Arkansas?
Median 23 days from application to active authority in Arkansas, measured on 33 recent grants.