---
title: "New carrier lead value calculator"
url: "https://rookiefeed.com/lead-value-calculator"
---

# New carrier lead value calculator

> Estimate how many clients a month new trucking authorities in your states could bring you, and what each one costs on the matching Rookiefeed plan. Interactive at https://rookiefeed.com/lead-value-calculator (preselect states with ?states=TX,OK). No email needed.

## Formula

- Clients a month = new carriers in your states (30 days) x share you reach x share of those you sign
- Plan cost per signed client = matching plan's monthly price / clients a month
- Matching plan: State $149/month (1 state), Regional $299/month (up to 8 states), Nationwide $599/month (every state)

## Default revenue per client a year (editable)

- Factoring: $3,750. Low end of $3,750 to $9,600 a year in fees from one owner-operator (2.5% to 4% of $150,000 to $240,000 gross).
- Insurance: $1,800. Low end of $1,800 to $3,750 a year in commission on one new-authority policy.
- Dispatch: $9,000. Low end of $9,000 to $16,800 a year at the common 6% to 7% of one truck's gross ($150,000 to $240,000).
- Compliance, ELD or other: $1,000. Type what one client is worth to you in a year.

## New carriers by state, 30 days to November 15, 2026 (top 10)

| State | New carriers |
| --- | --- |
| Texas | 628 |
| California | 469 |
| Florida | 386 |
| Illinois | 365 |
| Pennsylvania | 292 |
| Ohio | 263 |
| Georgia | 221 |
| New Jersey | 181 |
| North Carolina | 180 |
| Indiana | 125 |

## Questions

### How is the estimate worked out?

New carriers in your states over 30 days, times the share you reach, times the share of those you sign, gives clients a month. The matching plan's monthly price divided by that number is the plan cost per signed client. The defaults (30% reached, 3% signed) are placeholders; use your own.

### Where do the revenue defaults come from?

They're the low end of the ranges on our pages for each buyer: factoring fees on one owner-operator, commission on one new-authority truck policy, and a dispatch percentage of one truck's gross. Compliance and other services vary too much, so you type your own number.

### Which plan does it pick?

One state: State ($149/month). Two to 8 states: Regional ($299/month). More, or every state: Nationwide ($599/month). Weekly ($59/month) covers one state once a week if you don't need the list every morning.